Marketing & Communications for Today’s World http://smallbusinessbigmoney.com/ Get more customers and clients… sell more products and services… and have YOUR marketing questions answered! Every week, marketing and design specialists Mari Davis and Ruth Maugeri answer two listeners’ questions – it’s a fast and easy way to get valuable ideas, information, and solutions. Traditional and online marketing-related topics are covered, including: web sites, advertising, marketing materials, e-mail newsletters, publicity/media relations, online audio and video, customer communications, blogs, PR/public relations, and more. You can also win $500 in free consulting for your small business; listen for information or register at www.smallbusinessbigmoney.com. marketing, design, small business, web site, website, advertising, publicity, PR, public relations Business Management & Marketing en Copyright 2007, Small Business Big Money info@smallbusinessbigmoney.com (Mari Davis & Ruth Maugeri) info@smallbusinessbigmoney.com Sun, 23 Dec 2007 04:08:05 GMT Sun, 23 Dec 2007 04:08:05 GMT RSS DreamFeeder v 2.1.0 Should you be doing customer satisfaction surveys? Yes! Find out what you can learn from them and what you should ask. Our second question concerns creating brochures… get valuable, step-by-step information about planning, printing, and software. Should you be doing customer satisfaction surveys? Yes! Find out what you can learn from them and what you should ask. Our second question concerns creating brochures… get valuable, step-by-step information about planning, printing, and software. http://maridavisassociates.com/weekly_podcast.php Mon, 24 Dec 2007 22:58:22 GMT manual:1198277942765:18171593623745296:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Is non-profit marketing substantially different than for-profit marketing? In answering that question, we also cover the two main things that move people to action. Also: what key words are and how to use them to get search engines to find your web site. Is non-profit marketing substantially different than for-profit marketing? In answering that question, we also cover the two main things that move people to action. Also: what key words are and how to use them to get search engines to find your web site. http://maridavisassociates.com/weekly_podcast.php Mon, 10 Dec 2007 03:18:49 GMT manual:1197170373343:31853199560395496:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Learn the value of podcasting as a marketing tool, along with one of the big challenges (and a possible solution). Also, find out why it’s important to periodically review your web site and marketing materials – and what you should be looking for. Learn the value of podcasting as a marketing tool, along with one of the big challenges (and a possible solution). Also, find out why it’s important to periodically review your web site and marketing materials – and what you should be looking for. http://maridavisassociates.com/weekly_podcast.php Mon, 26 Nov 2007 07:00:58 GMT manual:1195830635453:0:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Follow these few key points and you’ll be on your way to developing an effective logo. Regarding online video: find out what you really need to pay attention to – and what you really shouldn’t look like! – if you’re going to put video on your web site. Follow these few key points and you’ll be on your way to developing an effective logo. Regarding online video: find out what you really need to pay attention to – and what you really shouldn’t look like! – if you’re going to put video on your web site. http://maridavisassociates.com/weekly_podcast.php Mon, 12 Nov 2007 22:51:37 GMT manual:1194907937984:3085202580811389:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Find out the biggest variable regarding how long it takes to get a web site created, along with what you – the business owner – need to keep in mind before you start the process. Also, how to get your trade show booth and materials to best work for you. Find out the biggest variable regarding how long it takes to get a web site created, along with what you – the business owner – need to keep in mind before you start the process. Also, how to get your trade show booth and materials to best work for you. http://maridavisassociates.com/weekly_podcast.php Mon, 29 Oct 2007 22:33:23 GMT manual:1193697290671:3656327455915499:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml What’s one key thing you should do before choosing a company to host your web site? Find out in this podcast, as our special guest also gives you important – and understandable! – information about hosting, including fees, account size, e-mail, and more. What’s one key thing you should do before choosing a company to host your web site? Find out in this podcast, as our special guest also gives you important – and understandable! – information about hosting, including fees, account size, e-mail, and more. http://maridavisassociates.com/weekly_podcast.php Mon, 15 Oct 2007 19:31:45 GMT manual:1192476732515:7831365323761151:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml If you sell products, find out the advantages of – and challenges regarding – having a shopping cart on your web site. And when you’re deciding which charity events to get involved in for marketing purposes, here are some important things to consider. If you sell products, find out the advantages of – and challenges regarding – having a shopping cart on your web site. And when you’re deciding which charity events to get involved in for marketing purposes, here are some important things to consider. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 08 Oct 2007 23:00:16 GMT manual:1191970871906:47695280451120830:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Find out how long a news release should be (and why the length doesn’t matter as much as it used to). Also this week: money-saving options regarding marketing folders, inserts, brochures, and using your web site to reduce your printing costs. Find out how long a news release should be (and why the length doesn’t matter as much as it used to). Also this week: money-saving options regarding marketing folders, inserts, brochures, and using your web site to reduce your printing costs. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 01 Oct 2007 23:05:36 GMT manual:1191279968375:10073692:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Customer/client resistance… should you address it or pretend it doesn’t exist? And how should you address it? Plus, find out different ways to update information on your web site yourself, if you want to (one’s easy, one involves some learning). Customer/client resistance… should you address it or pretend it doesn’t exist? And how should you address it? Plus, find out different ways to update information on your web site yourself, if you want to (one’s easy, one involves some learning). http://www.smallbusinessbigmoney.com/weekly_podcast.php Tue, 25 Sep 2007 05:15:05 GMT manual:1190610960375:60243042859:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Get better results from your printed materials by knowing the terminology and your choices regarding color and paper weight. Also, how having a blog on your company’s web site can increase sales, along with whether it’s worth the effort. Get better results from your printed materials by knowing the terminology and your choices regarding color and paper weight. Also, how having a blog on your company’s web site can increase sales, along with whether it’s worth the effort. http://www.smallbusinessbigmoney.com/weekly_podcast.php Tue, 18 Sep 2007 01:42:48 GMT manual:1189993417593:2700781436212405:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml The first question comes from an insurance agent; in the answer, you’ll learn about running referral promotions. Plus, a follow-up question to an earlier podcast, regarding the technical difficulty of having audio on your web site. The first question comes from an insurance agent; in the answer, you’ll learn about running referral promotions. Plus, a follow-up question to an earlier podcast, regarding the technical difficulty of having audio on your web site. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 10 Sep 2007 21:13:24 GMT manual:1189458842593:0:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml The three-click rule for web site navigation, along with whether your site’s navigation should be along the top or on the left. Also, find out how to set your business apart from the competition through messaging and marketing methods. The three-click rule for web site navigation, along with whether your site’s navigation should be along the top or on the left. Also, find out how to set your business apart from the competition through messaging and marketing methods. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 03 Sep 2007 22:38:05 GMT manual:1188599937906:755149175662167:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Use the power of testimonials to sell products and services! We’ll tell you how to comfortably ask for testimonials and how to direct customers and clients to say what’s most important. Also, find out how to improve your web site’s search engine rankings through links and content. Use the power of testimonials to sell products and services! We’ll tell you how to comfortably ask for testimonials and how to direct customers and clients to say what’s most important. Also, find out how to improve your web site’s search engine rankings through links and content. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 27 Aug 2007 21:21:29 GMT manual:1188249740312:40177153416070460:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Find out who you need to think like when you’re trying to get media attention for your business. (Hint: it’s not you and it’s not even the media people you’re approaching.) Also, you’ll learn why colors look different online than they do in printed materials – and whether it matters. Find out who you need to think like when you’re trying to get media attention for your business. (Hint: it’s not you and it’s not even the media people you’re approaching.) Also, you’ll learn why colors look different online than they do in printed materials – and whether it matters. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 20 Aug 2007 21:31:33 GMT manual:1187645542046:45366500298770700:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml This week, we uncomplicate what some people find to be complicated issues regarding photos and graphics that you use in your marketing materials and on your web site: rights and resolution. And find out the advantages and disadvantages of having audio on your web site. This week, we uncomplicate what some people find to be complicated issues regarding photos and graphics that you use in your marketing materials and on your web site: rights and resolution. And find out the advantages and disadvantages of having audio on your web site. http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 13 Aug 2007 22:33:18 GMT manual:1186698889468:13767512820107676:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml Why people make unfortunate choices regarding the photos they use in marketing materials (and how to make much better choices!) is our first topic this week. Our second question concerns the biggest mistakes that companies and service providers make regarding their web sites. (runs 8:08) Why people make unfortunate choices regarding the photos they use in marketing materials (and how to make much better choices!) is our first topic this week. Our second question concerns the biggest mistakes that companies and service providers make regarding their web sites. (runs 8:08) http://www.smallbusinessbigmoney.com/weekly_podcast.php Mon, 06 Aug 2007 17:13:24 GMT manual:1186074953312:9444654996214120:http://smallbusinessbigmoney.com/podcasts/marketing_feed.xml What’s considered one of the safest colors to use for your businesses’ marketing materials? And what color gets people’s hearts to beat faster? Find out on this week’s podcast, along with valuable information on how to decide whether or not you should be sending out e-mail newsletters to your customers and clients. Marketing/communications/design specialists Mari Davis and Ruth Maugeri answer two listeners’ questions and tell you how you can win $500 in free consulting through www.smallbusinessbigmoney.com. (podcast runs 8:03) What’s considered one of the safest colors to use for your businesses’ marketing materials? And what color gets people’s hearts to beat faster? Find out on this week’s podcast, along with valuable information on how to decide whether or not you should be sending out e-mail newsletters to your customers and clients. Marketing/communications/design specialists Mari Davis and Ruth Maugeri answer two listeners’ questions and tell you how you can win $500 in free consulting through www.smallbusinessbigmoney.com. (podcast runs 8:03) http://www.smallbusinessbigmoney.com/weekly_podcast.php Tue, 24 Jul 2007 02:00:00 GMT http://www.smallbusinessbigmoney.com/podcasts/073007.mp3 This week, find out the one thing not to write on the home page of your company’s web site. And learn how to get your customers’ eyes to go where you want them to go on your marketing materials (brochures, flyers, direct mail, web sites, etc.). Marketing/communications/design specialists Mari Davis and Ruth Maugeri answer two listeners’ questions and tell you how you can win $500 in free consulting through www.smallbusinessbigmoney.com. (podcast runs 7:11) This week, find out the one thing not to write on the home page of your company’s web site. And learn how to get your customers’ eyes to go where you want them to go on your marketing materials (brochures, flyers, direct mail, web sites, etc.). Marketing/communications/design specialists Mari Davis and Ruth Maugeri answer two listeners’ questions and tell you how you can win $500 in free consulting through www.smallbusinessbigmoney.com. (podcast runs 7:11) http://www.smallbusinessbigmoney.com/weekly_podcast.php Tue, 31 Jul 2007 02:00:00 GMT http://www.smallbusinessbigmoney.com/podcasts/072307.mp3